https://www.anthem-pr.com/magazine daily 0.75 2025-05-15 https://www.anthem-pr.com/magazine/unexpected-voices monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/62d52ef8ab8d965a2e0a393d/8a516e60-3839-4321-abfb-beba7ed07f4f/Picture+1.png Magazine - Unexpected voices: How different perspectives can create more impactful communications - I’ve been reading with excitement about the upcoming Celebrity Traitors, and it got me thinking – what made the original so compelling was that it wasn’t celebrities. It was ordinary people. Unfamiliar faces with unpredictable stories. It was the unexpected voice. The quiet ones. The unassuming ones. The ones you could imagine sitting next to at work. In healthcare communications we often rely on senior leaders for thought leadership. Whilst their perspective is essential, is it always the most engaging? https://www.anthem-pr.com/magazine/creativity-in-healthcare monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/62d52ef8ab8d965a2e0a393d/585f8dca-3ebb-4fad-859d-aaa6fc29eb30/20240224_110235+2.jpg Magazine - Creativity in healthcare: Think like a child before acting like an adult - My son is a creative genius. I know that because NASA told me so. Well, sort of. He’s four years old and a study by NASA in the late 1960s, which aimed to understand the nature of creative genius so they could unlock the secret to hiring innovative minds, discovered that 98% of 3-5 year olds are creative geniuses.¹ This is in contrast to a woeful 2% of adults.¹ The study’s author, George Land, identified two forms of thinking; divergent, linked to imagination, original ideas and new possibilities, and convergent, associated with evaluation and focus, often leading to tried and tested solutions to problems.¹ With his still developing brain, my son cannot contain his divergent thinking. It spills out of him when he’s trying to create a lego ‘rocket blaster space boat’, or when he thinks the best way to build a plane is to carve it out of the moon because then it “will always float in the sky.” https://www.anthem-pr.com/magazine/womens-health-is-not-just-bikini-medicine monthly 0.5 2024-06-27 https://images.squarespace-cdn.com/content/v1/62d52ef8ab8d965a2e0a393d/658ae8fd-296e-4550-8f23-d461e2bfab0a/image004.jpg Magazine - Women’s health is not just ‘bikini medicine’ - The UK has the largest gender health gap in the G20 group of economies, and the 12th largest globally.¹ While women on average live longer than men, they spend a significantly greater proportion of their lives in ill health and disability.² However, less is known about conditions that only affect women. Women make up 51% of the population, yet they are seemingly an afterthought in healthcare. Is this due to the lack of women’s involvement in medical studies historically?³ Is it a fault of ‘bikini medicine’? https://www.anthem-pr.com/magazine/creating-corporate-communications-fit-for-today monthly 0.5 2024-05-09 https://images.squarespace-cdn.com/content/v1/62d52ef8ab8d965a2e0a393d/14406c68-d527-4171-ae8a-665520b34207/volodymyr-hryshchenko-V5vqWC9gyEU-unsplash.jpg Magazine - Creating corporate communications fit for today - In the famous words of Jerry Maguire, "we live in a cynical world, a cynical world, and we work in a business of toughcompetitors". Although he was talking about the cut throat business of being a sports agent, this sentiment rings true for today's pharma industry too. After an uplift in positive public opinion following the pandemic, scepticism is creeping back in as the default attitude towards companies from both external and internal stakeholders. https://www.anthem-pr.com/magazine/mind-the-gapconfrontinggender-inequality-in-the-healthcare-sector monthly 0.5 2023-09-22 https://images.squarespace-cdn.com/content/v1/62d52ef8ab8d965a2e0a393d/ac554494-4c1c-48b7-9a6b-6bcc60b70f35/woman.png Magazine - Mind the gap: confronting gender inequality in the healthcare sector From menopause to miscarriage, periods to pregnancy, there is no doubt that women have been neglected when it comes to their health. In our society, the conversation about health all too often centers around well-known, extensively researched and frequently discussed medical issues. However, there are a myriad of female-specific conditions that often remain underrepresented in the literature and often ignored. https://www.anthem-pr.com/magazine/will-the-medical-community-flee-twitterx monthly 0.5 2023-08-25 https://images.squarespace-cdn.com/content/v1/62d52ef8ab8d965a2e0a393d/43b0ba9a-9094-4906-86f3-ea122d899a24/bastian-riccardi-gR9sDv5W-v8-unsplash.jpg Magazine - Will the medical community flee Twitter/X? With the rebranding of Twitter to X, and the emergence of Meta’s “Threads”, the jury’s out as to where the online health conversation will take itself in 2024. When I hold up my looking glass, I believe HCPs will continue using X as long as the platform is reliable, but with Meta releasing a web version of “Threads”, experts might decide to make the switch. At Anthem, we’re monitoring the situation very closely and believe more platforms will provide more opportunities for creative engagement. For any advice, don’t hesitate to get in touch. https://www.anthem-pr.com/magazine/mens-health-week-the-impeding-influence-of-the-internet monthly 0.5 2023-06-12 https://images.squarespace-cdn.com/content/v1/62d52ef8ab8d965a2e0a393d/9352db8f-18f3-43ce-9a6a-4b76b6158ecb/camilo-jimenez-qZenO_gQ7QA-unsplash.jpg Magazine - Men’s Health Week – The Impeding Influence of the Internet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anthem-pr.com/magazine/mental-health-in-the-workplace monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/62d52ef8ab8d965a2e0a393d/52c144b7-a168-4bd1-b627-be4f9b957690/ellie.jpg Magazine - Supporting mental health in the workplace - “Mental health is something we should all educate ourselves on in order to create more supportive and inclusive environments at work. And you never know, by following these simple steps, you might just change someone’s life.” Ellie Duncombe, Senior Account Manager Ellie Duncome, Senior Account Manager https://www.anthem-pr.com/magazine/10-months-at-anthem monthly 0.5 2023-04-01 https://www.anthem-pr.com/magazine/integrating-the-patient-voice-in-the-pharma-industry monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/62d52ef8ab8d965a2e0a393d/1316815d-340d-4d25-97d6-c77b141efc5d/Anthem+quote+card-1.jpg Magazine - Integrating the patient voice in the pharma industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anthem-pr.com/magazine/uk-vaccination-is-history-repeating-itself monthly 0.5 2022-10-26 https://images.squarespace-cdn.com/content/v1/62d52ef8ab8d965a2e0a393d/1666263369006-TYRRBK9SU1F75129IKTI/MicrosoftTeams-image+%2827%29.png Magazine - UK Vaccination – Is history repeating itself? Whilst it may sound like a ‘no-brainer’, the UK has had a tumultuous relationship with vaccination https://www.anthem-pr.com/magazine/blog-post-title-one-3ygre monthly 0.5 2022-08-11 https://images.squarespace-cdn.com/content/v1/62d52ef8ab8d965a2e0a393d/1660051162511-3JF463H2D2YQ6K2OGZ33/TomWhipple_science_Shot_40474_FZtif-JS622323539.jpg Magazine - Science Editor of The Times, Tom Whipple, talks post-Covid scientific innovation, geroprotection, and greenwashing We met with The Science Editor of The Times, to find out what excites him in the future of medicine. He tells us he’d like to live forever. : Jay Brooks / The Times Magazine / News Licensing https://www.anthem-pr.com/magazine/its-a-bugs-life-for-this-patient-influencer monthly 0.5 2022-08-11 https://images.squarespace-cdn.com/content/v1/62d52ef8ab8d965a2e0a393d/1660053550583-6CEKDS5G63KE9ASIL2Z7/Nicole.png Magazine - It’s a bug’s life for this patient influencer Like many people with autism, Nicole Parish has a special interest – an intense focus on a specific topic. In her case, it’s insects. She explains the challenges of living with autism – from recognising sarcasm to avoiding meltdowns – through the lens of her passion for bugs. : Nicole Parish https://www.anthem-pr.com/magazine/blog-post-title-three-6aeyz monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/62d52ef8ab8d965a2e0a393d/1660055668202-Q50ZUPSSTNSN2IVBGKCW/visuals-idbBOa-MQ-I-unsplash.jpg Magazine - Communicating health messages in the age of unreason The movie Don’t Look Up, which was released last year, tells the story of two astronomers trying to warn the world about a comet that will make humanity extinct. People respond with denial, minimization, anger, blame – and ‘alternate’ facts. The film is an allegory of the climate crisis but could just as easily apply to the pandemic. 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