David Youds, CEO, Resonant Group (left). Barney Mayles, Director, Anthem (right).
13 September 2021
In line with Resonant’s mission to enable effective engagement in health, the Group today announced the strategic acquisition of OPEN Health’s PR business, with immediate effect. It will be renamed Anthem Public Relations and work alongside Resonant’s existing brands, Bedrock Healthcare Communications and Origins Insights.
“As part of our client-focused strategic growth plan, we had planned to build or acquire a specialist health PR offer alongside our existing offerings of authentic, actionable patient insights and creative medical education, so this opportunity was very timely,” said David Youds, CEO and owner of Resonant Group. “We are excited to welcome the Anthem team to the Group, creating compelling new opportunities for their clients, while maintaining outstanding service.”
“The chance to grow our already successful offering with the guidance and support of David and the Resonant leadership team is a fantastic opportunity,” said Barney Mayles, Director at Anthem. “Our new name and brand represent the deep emotion and sense of connection we seek to create between people with our communications campaigns, and we are incredibly excited for what lies ahead.”